Faculty Profile

Dr. Sidra Ghazanfar
Assistant Professor
PhD (Management Sciences),North East Agriculture University, Harbin, PR. China
Research Interests

Digital Marketing
Consumer Behavior
Social media marketing

Biography

  • Dr. Sidra Ghazanfar secured fully funded Chinese Government scholarship and completed her PhD in Management Sciences in 2015. In addition to various co-curricular activities, she participated in various extracurricular activities at China. She has five years research and teaching experience at university level and currently serving as Assistant Professor as well as batch advisor the most senior class of BBA program at Department of Management Sciences KFUEIT, Rahim Yar Khan

Awards and Honors

  • Won fully funded Chinese Government Scholarship for PhD.
  • Completed HEC funded SRGP (Start Up Research Grant Program) project.
  • Successfully Conducted Business Ideas Contest with the title “Ideas Carnival” at KFUEIT.

Publications

  • Ghazanfar, S., et al (2020). “Does Intrinsic Motivation Mediate the Impact of Employee Training on Employee Creativity? The Moderation Model of Task Complexity” Epistemology Vol.7 No.1 (2020)
  • Ghazanfar, S., et al (2020). “Does Social Media Browsing and Usage Intensity Impact Impulse Purchase Behavior of Consumer? A Moderating Role of Gender in F- Commerce Impulse Purchase.” Hamdard Islamicus, Vol. 43 No.S-2 (2020).
  • Ghazanfar, S., et al (2020). “Effect of Ethical Climate on Burnout: Examining the Link through Role Stress Theory.” Hamdard Islamicus, Vol. 43 No.S-1 (2020).
  • Ghazanfar, S., et al (2020). “Predicting Organizational Silence and Employee Turnover Intentions”. Hamdard Islamicus, Vol. 42 No.1 (2019).
  • Ghazanfar, S., et al (2017). "Men’s attitude and motivation toward consumption of grooming products: A comparison of Chinese and Pakistani male consumers." Cogent Business & Management 4.1 (2017): 1309783
  • Ghazanfar, S., et al. (2015). Where Pakistan Stands Among Top Rice Exporting Countries, an Analysis of Competitiveness. Journal of Northeast Agricultural University (English Edition), 22(2), 80-86.
  • Ghazanfar, S., Abdullah, M., Qi-wen, Z., Khan, I., & Ahmed, J. (2015). Structural Modelling for Determinants of Farmer Satisfaction with Crop Loan Insurance in Pakistan: An Application of American Customer Satisfaction Index. American-Eurasian J. Agric. & Environ. Sci., 15(5), (932-943)

Affiliations

  • Volunteer reviewer of the journal of Science Technology and Development by Pakistan, Council for Science and Technology (PCST).
  • Batch Advisor, BBA Program
  • Member sports committee, KFUEIT