Faculty Profile

Dr. Muhammad Abdullah
Assistant Professor
PhD (Management Sciences), North East Agriculture University, Harbin, PR. China

  • Previously having the Business Administration education at undergraduate and graduate level, Dr. Muhammad Abdullah secured fully funded Chinese Government scholarship in 2010 and after completion of one-year Chinese language course, he started his PhD in the field of Management Sciences in 2011 and completed in 2015. He has five years research and teaching experience at university level and currently serving as Assistant Professor as well as program coordinator BBA at Department of Management Sciences KFUEIT, Rahim Yar Khan.

  • Abdullah, M., et al (2020). “Does Social Media Browsing and Usage Intensity Impact Impulse Purchase Behavior of Consumer? A Moderating Role of Gender in F- Commerce Impulse Purchase.” Hamdard Islamicus, Vol. 43 No.S-2 (2020).
  • Abdullah, M., et al (2020). “Knowledge Management and Organizational Performance: Mediating Role of Organizational Learning: A Study of Corporate Sector in Pakistan” Pakistan Social Science Review, 4 (2) (2020)
  • Abdullah, M., et al (2020). “Discernment of Despotic Leadership Through the Interpersonal Deviance: Mediation Moderation Model”. Hamdard Islamicus, Vol. 43 No.1 (2020).
  • Abdullah, M., et al (2020). “Effect of Ethical Climate on Burnout: Examining the Link through Role Stress Theory.” Hamdard Islamicus, Vol. 43 No.S-1 (2020).
  • Abdullah, M., et al (2017). "Men’s attitude and motivation toward consumption of grooming products: A comparison of Chinese and Pakistani male consumers." Cogent Business & Management 4.1 (2017): 1309783
  • Abdullah, M., et al (2017). "Finding impact of Pakistan-China Free Trade Agreement (PCFTA) on agricultural exports of Pakistan-Gravity Model Approach." International Journal of u- and e- Service, Science and Technology Vol.10, No.8,pp.81-9
  • Abdullah, M., et al (2016) “Examining Mediating Role of Customer Loyalty for Influence of Brand Related Attributes on Customer Repurchase Intention”. Journal of Northeast Agricultural University (English Edition), 23(2), 89-96.
  • Abdullah, M., et al. (2016). Economic analysis of milk marketing channels in south region of Punjab, Pakistan: an empirical estimation of marketing and profit efficiency. Russian Journal of Agricultural and Socio-Economic Sciences, 51(3).
  • Abdullah, M., et al. (2016). Analysis on Technical Efficiency of Rice Farms and Its Influencing Factors in South-western of Niger. Journal of Northeast Agricultural University (English Edition), 23(4), 67-77.
  • Abdullah, M., et al. (2015). Growth and Instability Analysis of Rice Production and Export of Pakistan. European journal of Economic Studies, (1)
  • Abdullah, M., et al. (2015). Where Pakistan Stands Among Top Rice Exporting Countries, an Analysis of Competitiveness. Journal of Northeast Agricultural University (English Edition), 22(2), 80-86.
  • Abdullah, M., et al. (2015). What Factors Determine the Rice Exports of Pakistan, Finding the Answer by Applying the Gravity Model. American-Eurasian J. Agric. & Environ. Sci., 15 (12), (2521-2527)
  • Abdullah, M., et al. (2015). Investigation of Causal Relationship between Trade Credit and Bank Loan during 2008 Financial Crisis. Journal of Asian Business Strategy, 5(5), 90.

  • Consumer Behavior
  • Digital Marketing
  • Social media marketing
  • Brand Management

Won fully funded Chinese Government Scholarship for PhD.
Participated in “International Essay Writing Contest” held by China'smost published newspaper "China Daily" and obtained 3rd position
Served as the  representative of international students at Northeast Agriculture University, Harbin, PR. China
Participated in essay writing competition held by Northeast Agricultural University, quarterly magazine, “FANG FEI YUAN” and secured 2ndposition
Completed HEC funded SRGP (Start Up Research Grant Program) project.

  • Volunteer reviewer of the journal of Science Technology and Development by Pakistan, Council for Science and Technology (PCST).
  • Program Coordinator BBA
  • Member Admission Committee at KFUEIT.
  • Member Disciplinary Committee at KFUEIT.